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Indian Winter – Not Too Cold

India has a remarkably different consumer landscape vis-à-vis developed markets such as the US in that the former is more volume-driven, price sensitive and economical, while the latter is more value-driven with people having a higher willingness to pay for a service. This, coupled with strong headwinds on account of global geopolitical events, interest rate...

Funds Raised from Family & Friends – Cap Table Mistakes Early-Stage Startups Need to Avoid

Historically, scientists pretty much owned human advancement, but today we are in an era where entrepreneurs contribute immensely to societal progress via technology. I admire each founder who has decided to take a plunge into this deeply gratifying yet terrifying journey. Emphatically during this roller-coaster of a ride, people are bound to make mistakes. In...